Our Story

The Genesis of BluMaan

Once upon a time, there was a fellow named Joe. He had thick and long hair that no product at that time could manage. And so began Joe’s journey of hair products, in search of a product he could proudly use and recommend. He tried and tried but the products at that time just couldn’t give him the style he wanted. It seemed hopeless for Joe as he felt that no product could ever tame his long thick hair...

Then came along a gentleman named Ben Weir. He was a man driven with passion and determined to pursue entrepreneurship. One day while Ben was skimming through Youtube, he came across a hair video that intrigued him. Can you guess who was in that video? That’s right, Mr. Joseph Andrews.

Ben knew that this person had amazing hair and immediately subscribed to his channel. After careful thought and countless video watching, Ben knew that he and Joe had one thing in common: Having great hair.

You see, Ben was heavily interested in style and always paid attention to how he looked. Ben always took time to make sure to get regular hair cuts and stay on top of the latest hair trends.

Suddenly after watching a video of Joe, he realized that Joe and him had the same problem. They both couldn’t find the right product that worked for their hair! After some thought, Ben reached out to Joe and began to talk about hair. Thus began the evolution of BluMaan.


A note from Joe (a.k.a BluMaan)

BluMaan was originally a childhood nickname I had, but now it’s turning into something much bigger than me. BluMaan has become a movement of people who want to stand out in the way they look, and the way they live their lives. For me, that is to create killer hair products, videos, and designing my own future through whatever I feel like taking on.

BluMaan is about creating things that are different, truly unique and are always evolving to meet that.

BluMaan is about designing products for all people addicted to having good hair. We make the best for whether you need to look great for a date, or pitch your next idea.


Why our stuff rocks

We start with our dedicated community of hairstyle addicts and learn from them what they feel is missing. We listen to the advice, suggestions and ideas on how to create and improve from people who are obsessed with hair.

In order to innovate, we strongly believe in getting the best of the best involved.  This means we search all over the world for chemists, brewers and formulators who receive exceptional praise from hair experts. Once we find the right brewer for the right product, we share our vision and then get to work. Often, we’re at least 50 revisions deep before we feel we’re really on to something.  Once a formula passes our approval, it’s tested on some of the pickiest hair enthusiasts we can find.  If it receives unanimous praise - it’s a go, if not - back to the drawing board!


Why we make hair products

Ben & I founded BluMaan on the idea that we could make things for people like ourselves, with people like ourselves. To create our products, we work with our community of hairstyle addicts to find ways to make the most effective and interesting products possible.

When BluMaan took off, we both took the plunge and dropped out of University. We committed ourselves to helping people like us have the sharpest, longest lasting hairstyles possible through education and amazing products. 

BluMaan New Look from BluMaan on Vimeo.



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Product FAQ

Monarch Matte Paste

How is Monarch different than our other post-styling products?
We designed Monarch so that it is super easy to use - no tugging or pulling, non-greasy and still has good hold. Monarch’s has slightly less hold than Cavalier but more than Hybrid. It is considered the lightest weight in our line of products which makes it great for people with fine hair so it doesn’t weigh it down.

What are some differences between Monarch and Hybrid?
Monarch has more hold than Hybrid. Monarch also feels lighter in the hair than Hybrid but still provides a stronger hold and more texture

Does it harden or crust?
No it doesn’t harden or crust. It doesn’t feel dry either.

How high is the hold? What is an "intensifying hold?"
Intensifying hold means the more you use the stronger it can become. The great thing about Monarch Matte Paste is that even if you add more you won’t have hair that feels greasy. It’s already quite strong for fine or thin hair types and adding more is likely for those with thicker hair. Our expert testers have mentioned that with or without a pre-styler, they were able to achieve a great hairstyle that could be re-styled easily throughout the day. 

What sort of looks / styles will Monarch be good for? 
Monarch is super versatile from slick backs to messy quiff. Our favourite hairstyles for Monarch is a natural/loose pompadour style. 

How would you describe the scent?
The scent is a very subtle Jasmine with a light touch of Musk. 

Original Styling Meraki

How long does it actually hold?
In our tests Original Styling Meraki held for between 10 hours and 2 days, depending on the hair type. We have tested the product on a dozen knowledgeable community members and the results were that the product held for significantly longer than other popular products. That being said, keep in mind that there are tons of hair types so hold might vary depending. Some may give more or less hold than the people tested so far.

How is this better than the other products?
This product took months of work to create exactly what the online style community asked for. Original Styling Meraki is as close to the consensus of an ideal product as we could possibly make it. I mean for real… it took us 5 different teams of chemists to come up with a product we’re proud to present.

Will it work for my hair type?
Original has been tested on wavy, straight, thick, thin, coarse and fine hair. It has proven to provide all day hold for the hair types tested. If your hair type is particularly extreme, it may not have been tested yet. Although not tested, there is a chance Original won’t work on balding, thinning, or naturally very very thin hair. Standard thin hair was tested and it performed great for this hair type. While likely not being perfect for 100% of hair types, Original is more versatile than all or nearly all high hold products for hair types.

How long does it take to apply?
Thanks to it’s naturally based components, Original Styling Meraki is considerably less sticky than many other high hold products. That being said, brief stickiness may be felt when applying to thicker hair. Any sticky feeling felt upon application will disappear within 10 minutes of the product setting into the hair. It does not leave your hair feeling dry or crispy.

Will it pull on my hair? Is it sticky?
The product does not significantly pull on hair when applied. It is a high hold product so you will feel it during application, but it is more creamy than sticky. Any sticky feeling felt upon application will disappear within 10 minutes of the product setting into the hair.

Are there any harmful chemicals?
Of course not! We don’t condone harmful chemicals and therefore would never release a damaging formula. Original has many plant extracts and is a NATURALLY based product.

Does the product wash out easily and is it water soluble?
It’s not 100% water soluble, but it does come out of the hair easily when washed with shampoo. During testing the product washed out with shampoo for everyone. Some people found that it came out with just water, but some people needed shampoo. The product is water based and behaves like other water based products.

Does it appear greasy or shiny?
Original Styling Meraki has a matte finish, it is not greasy or shiny

How do I know how much I should use?
This depends entirely on your hair type. You will need to experiment as thin hair will require less and thicker hair will need more. It is a relatively strong formula that does not require more than your average strong hold product. We recommend to start with a small amount and add more as needed.

Who specifically is this for?
People who want healthy hair that holds all day with a "no-product" look finish.

Who specifically is this NOT for?
People with thinning hair, people who want a slicking style with shine, people who prefer not to have volume in their hair and dem no good haters.



Does it look natural?
If you use a little it gives you a natural glow, and if you use more the product provides medium shine.

Does it look greasy?
No! The product gives a tasteful shine.

Is it oil-based or water based?
Water based.

How long does it take to apply?
30 seconds to a minute.

What is the “hold” of this product?
This is a medium hold pomade. Keeps hair in place without being too heavy.

How long does the hold last?
All day!


Cavalier Clay

How long does the hold last?

Clay provides texture, grittiness and hold. Great for that messy, relaxed look

Is this product right for me?

This product works well for people with medium to coarse thick hair.

How is it different from wax (i.e. Original Styling Meraki)? Isn’t Original Styling Meraki a high hold product?

Cavalier Clay gives a heavier hold for people with medium, thick, coarse or wavy hair (like Joe). It also has a higher hold than Original Styling Meraki.

Grittier and with much more texture.

Can the clay be used as a pre-styler?

Generally no. Clays can be a little heavy and many people prefer lighter product for that. That said it all comes down to your own personal preference.

How is it different from other clays?

Cavalier Clay is a traditional clay, that is on the heavier side. It also contains organic oils and natural proteins to nourish your hair and prevent dryness.

Will the clay wash off as easy as Original Styling Meraki?

It may not wash out as easily as BluMaan’s Original Styling Meraki. But compared to other clays, Cavalier washes out pretty easily, you’ll remove most of it with just water and shampooing takes care of the rest.

When will I receive the product (B2C orders)?

The product has been manufactured. Shipping within the US takes about 5-7 Business days after shipping out. International deliveries vary and is estimated at two weeks for delivery.

What happens if it doesn’t work for me?

If you’re not 100% satisfied with your product we will take it back within 30 days.