Introduction
BluMaan began in 2014 as a daring experiment in men’s hair care, launched by Joe Andrews when he was just in his early 20s. Driven by passion, he wanted to solve any hair styling challenge. Through his YouTube community, he quickly realized that many guys felt lost and frustrated with hair styling, particularly due to a lack of products that offered reliable performance.
Determined to address this gap, he made it his mission not only to provide as much education as possible but also to create the first product that combined both exceptional performance and user-friendly guidance.
Why We Rebranded
In those formative years, Joe envisioned a brand that was distinctive not only in its product formulas but also in its packaging. The unique animal illustrations for each product celebrated individuality in a memorable way. However, as the brand and its customers evolved, it became clear that this original branding no longer resonated as it once did.
Now, nearly a decade later, we’re excited to reveal our new signature look. It’s a bit more polished, mature and professional but still embodies our unique balance of precision and creative self-expression. This rebrand is about more than just a fresh appearance; it’s a reflection of our enhanced focus on refining our product formulas, creating customized packaging that’s unlike anything else on the market, increasing our usage of environmentally-friendly packaging, and continuing to support and inspire those on their personal style journeys.
The New Logo and Wordmark: A Fresh Representation
While we cherished our old BluMaan wordmark logo, our vision for BluMaan has always been global. By incorporating a comb into our logo, we’ve created a universal symbol that resonates with anyone, regardless of language, and embodies the precision of our hair care expertise.
New Look and Packaging: Designed for a luxury experience
Packaging: Our new packaging is all about customization. Each design is unique, authentic, and distinctly different, reflecting our commitment to innovation and personal style.
Product Names & Formulas: We’ve updated our product names and fine-tuned our formulas to enhance performance and ensure clarity and appeal for our diverse global audience, making sure our products are appreciated and understood around the world.
What hasn’t changed: Staying true to our values
Our core values of uniqueness, authenticity, and inclusivity remain unchanged, but this new identity aligns our visual presence with the high-quality and thoughtful innovation we stand for—all to enhance your experience. As we enter this new chapter, we’re excited to continue the journey together.
Looking forward: What this means for you
Our rebrand isn’t just about aesthetics; it’s about creating a better experience for you. From streamlined packaging to a fresh new website, these changes are designed to better serve you.
Thank you for your invaluable support. You are the heart of our mission, helping us share our brand with people around the globe and inspiring them to achieve their dreams by looking and feeling their best. We couldn’t have made it here without you, and we look forward to the next 10 years together. Let’s keep inspiring and supporting each other, no matter where the journey takes us.